A strategic social media advertising campaign is a powerful way for Louisville, KY businesses to connect with new customers or clients. Choosing the right platform for your campaign is one of the first steps toward success. It’s important to evaluate the goal of your campaign, define your target audience, and understand your platform options. Then, successful businesses create ads that match their brands and the platform they’re utilizing.
Choosing the Right Platform for Social Media Advertising
Evaluate the Goal of Your Campaign
For the best results, businesses need a clearly defined goal. Common goals include generating new leads or making sales. Some campaigns are run specifically to create brand awareness with new potential customers. Other campaigns are run to remind former customers of a business and convert them into repeat customers.
Define Your Target Audience
Having a clear goal for your campaign will make it easier to define your target audience. For example, you may be trying to raise brand awareness of your local coffee shop with a younger audience. Another example might be that you are an accountant and want to develop a deeper business relationship with local businesses.
Know Your Platform Options
It’s time to better understand the platforms, who is spending time on them, and what is socially appropriate in those spaces. For example, LinkedIn is a platform where people operate in a professional space. It’s particularly popular with audiences between 30 and 50 years old. If your goal is to reach a B2B audience for lead generation, this is a great platform for an advertising campaign.
If your goal is to create an awareness campaign to reach a younger audience, TikTok is a great choice. Users here run younger, and they appreciate an authentic voice and unique content. A fun video that shows how your coffee is made and the atmosphere in your cafe would raise awareness on this platform.
Create Ads That Match Your Brand and Fit the Platform
When choosing a platform, it’s important to take some time to think about your brand. If your brand’s tone is loud, colorful, and even a little silly, then platforms like TikTok, Snapchat, and YouTube will work well. If your brand is family oriented, more laid-back, and very local, then a platform like Facebook may be best. If your brand is more buttoned-up, LinkedIn or YouTube may be a perfect place to get serious with your audience.
Some Platforms Reach Very Diverse Audiences
You’ll notice that YouTube is listed in the examples above for both silly and buttoned-up. The long-form content on YouTube has made a great opportunity for serious businesses. At the same time, loud and fun content also draws a lot of attention.
On YouTube, a few seconds of your ad will play before someone can skip it. The key to YouTube is to create an advertisement that matches their interests and the tone of content they were already looking at. This is something to carefully consider when choosing any of the platforms. Your advertising content needs to work well with what people are looking for when they’re on that platform.
Reaching Your Louisville, KY Customers Online
Successful digital marketing campaigns are strategic. They take advantage of the fact that you can raise awareness and connect with a very niche audience. The more work you can do to define your audience, the more cost-effective your campaign will be.
Advertising on social media platforms represents an amazing opportunity, though it isn’t always easy. You have to define your audience, choose a platform, create ads, and then manage them over time. As a leading digital marketing agency, we help local businesses refine their digital presence and get real results. Contact BCI Media now to get started building your digital future.