B2B

the challenge

BCI Media partnered with a nationwide communications company that focuses on collaboration, networking, security, and infrastructure solutions. As a B2B company, reaching the right audience and promoting their extensive service lines was extremely important to their company growth. With this in mind, BCI Media developed a bold digital marketing strategy in some of their major markets including Atlanta, GA, Austin, TX, Chicago, IL, and Louisville, KY.

the solution

After analyzing their business goals and narrowing in on their target audience, BCI Media assembled an extensive digital marketing strategy. By deploying emails targeted to business decision makers with a high sales volume in the business services, financials, banking, healthcare, higher education, and IT media industries, we were able to reach their desired audience as well as generate quality traffic and leads to their website. In addition to the email campaigns, we also utilized PPC to support bottom-funnel leads and programmatic and news media website ads to increase overall brand awareness.

Tactics Used

search/ppc

email marketing

programmatic display

programmatic video

o&o news media sites

the results

In an annual evaluation, we reviewed various data points to determine BCI Media assisted in increasing our client’s website traffic by 56.77% in users, 55.20% in new users, and 30.63% in sessions. Over the course of the year, BCI Media drove over 46,000 users to their website from the various digital tactics. Email not only drove most of the users to their website but also the highest-quality traffic to their website. Aside from quality website traffic, there were 63 conversions, or form fills, from the PPC campaign. These metrics indicate BCI Media aided in awareness growth as well as lead generation by focusing on digital tactics targeted to the right audience. Not sure how to reach your target audience? Let’s chat!