Dining

the challenge

A regional fast-food restaurant wanted to increase their social media followers as well as engagement across Facebook, Instagram, and Twitter for their 20 locations in the Miami Valley, Ohio area.  Social media is a key portion of their digital media strategy and is an ideal form of media for quick service restaurants to grow their brand and establish customer loyalty.

the solution

BCI Media evaluated their overall social media presence including their organic and paid social media strategy.  We also examined their position in the market as it relates to competitors.

After a thorough analysis, BCI Media developed a strategic social media management strategy, Facebook and Instagram advertising plan, and a Twitter advertising blueprint.  We also leveraged the power of programmatic advertising to support the social media initiatives and help position them as the go-to restaurant for delicious, crispy chicken.

Tactics Used

social media management

social media advertising

programatic advertising

the results

In a year-over-year evaluation, we found BCI Media helped grow our client’s social media followers on Facebook, Instagram, and Twitter. Their Facebook fans totaled 10,000 across all location pages and main brand page.  Not only did our client’s followers increase, but their reach grew significantly as well.  In fact, their post impressions on Facebook were up 177% year over year.  We see our client as a distinguished example of our strategic approach to an organic and paid social media strategy.  Interested in learning how we can help your social media presence?  Send us a message!

facebook fans

Post Impressions

Page Impressions

CASE STUDIES

professional services

Professional Services

Dining

dining

retail

retail

recruitment

recruitment

B2B

b2b

finance

finance

home services

home services

CO-OP ADVERTISING

co-op advertising

OUR WORK

EMAIL

email

DISPLAY

display

SOCIAL MEDIA

social media

VIDEO PRODUCTION

video production

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