Finance

the challenge

A regional bank approached BCI Media to continue to position their brand as a banking solution for farmers, farm operators, and agricultural businesses in their primary market areas.

the solution

After examining their overall online presence, BCI Media developed a comprehensive digital marketing plan to reach key stakeholders in the agricultural community.  Through a combination of email acquisition marketing, social media advertising, programmatic advertising, PPC, SEO, and sponsored content, BCI Media was able to assist this regional bank with maintaining and even growing their brand equity position within the farming community.

Tactics Used

Email Marketing

Social Media

Programmatic advertising

search/ppc

search engine optimization

sponsored content

the results

In an annual evaluation, we discovered BCI Media helped increase the farming section’s pageviews by 2,051.58%. The average time on this page also increased from :58 seconds the previous year to 1:55. This not only indicates that we were driving more people to the page but were also driving more qualified people as well. Outside of their website traffic, we also saw high-quality results in their key performance indicators. Email was one of the top sources of traffic to the farming page. We typically guarantee a 10% open rate for email acquisition campaigns and look for a 1% click-through rate (CTR) or above. Over the course of six months, we averaged a 17.66% open rate and a 1.98% CTR. Interested in learning how we can help your business grow your brand equity position? Send us a message!

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increase in pageviews

%

open rate

avg time on page

CASE STUDIES

professional services

Professional Services

Dining

dining

retail

retail

recruitment

recruitment

B2B

b2b

finance

finance

home services

home services

CO-OP ADVERTISING

co-op advertising

OUR WORK

EMAIL

email

DISPLAY

display

SOCIAL MEDIA

social media

VIDEO PRODUCTION

video production

Let's build your future!