Lee’s Famous Recipe Chicken & Strips

THE CHALLENGE

Lee’s Famous Recipe Chicken & Strips wanted to increase their social media followers as well as engagement across Facebook, Instagram, and Twitter for their 20 locations in the Miami Valley, Ohio area.  Social media is a key portion of their digital media strategy and is an ideal form of media for quick service restaurants to grow their brand and establish customer loyalty. 

THE SOLUTION

BCI Media evaluated Lee’s overall social media presence including their organic and paid social media strategy.  We also examined their position in the market as it relates to competitors. 

After a thorough analysis, BCI Media developed a strategic social media management strategy, Facebook and Instagram advertising plan, and a Twitter advertising blueprint.  We also leveraged the power of programmatic advertising to help support the social media initiatives and help position Lee’s as the go-to restaurant for delicious, crispy chicken.

TACTICS UTILIZED

SOCIAL MEDIA MANAGEMENT

CONTENT CREATION

FACEBOOK & INSTAGRAM ADVERTISING

TWITTER ADVERTISING

PROGRAMMATIC DISPLAY

PROGRAMMATIC OTT

THE RESULTS

In our year-over-year evaluation, we found BCI Media helped grow Lee’s Famous Recipe Chicken & Strips’ social media followers on Facebook, Instagram, and Twitter.  Lee’s Facebook fans actually reached 10,000 across their location pages and main Miami Valley page.  Not only did Lee’s followers increase, but their reach grew significantly as well.  In fact, their post impressions on Facebook were up 177% year over year.  Lee’s is a distinguished example of our strategic approach to an organic and paid social media strategy.  Interested in learning how we can help your social media presence?  Send us a message!

FACEBOOK FANS

POST IMPRESSIONS

PAGE IMPRESSIONS