Prospect Bank

THE CHALLENGE

Prospect Bank is a leader in agricultural financial solutions for Central Illinois and parts of Indiana.  Their leadership approached BCI Media to continue to position their brand as the wise banking solution for farmers, farm operators, and agricultural businesses in their primary market areas.

THE SOLUTION

After examining Prospect Bank’s overall online presence, BCI Media developed a comprehensive digital marketing plan to reach key stakeholders in the agricultural community.  Through a combination of email acquisition marketing, social media advertising, programmatic advertising, PPC, SEO, and sponsored content, BCI Media was able to assist Prospect Bank with maintaining and even growing their brand equity position within the farming community.

TACTICS UTILIZED

SEO

PPC

EMAIL

PROGRAMMATIC DISPLAY & VIDEO

SOCIAL MEDIA ADVERTISING

SPONSORED CONTENT

THE RESULTS

In our annual evaluation, we discovered BCI Media helped increase the traffic to Prospect Bank’s FarmWise page of their website by 2,051.58% in pageviews. The average time on the FarmWise page also increased from :58 seconds the previous year to 1:55. This not only indicates that we were driving more people to the FarmWise page, but were also driving more qualified people to the page. Outside of their website traffic, we also saw high-quality results for their key performance indicators. Email was one of the top sources of traffic to the FarmWise page. We typically guarantee a 10% open rate for email acquisition campaigns and look for a 1% click-through rate (CTR) or above. Over the course of May through October, we averaged a 17.66% open rate and a 1.98% CTR. Interested in learning how we can help your business grow your brand equity position? Send us a message!

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INCREASE IN PAGEVIEWS

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OPEN RATE

AVERAGE TIME ON PAGE