Retail Services

the challenge

A premier local family-owned and operated business approached BCI Media to extend awareness of their large product inventory of top-name brands. They also wanted to increase traffic to their website and ultimately their store.

the solution

After reviewing the available marketing materials from their product brands, BCI Media constructed a digital advertising plan. Through a combination of programmatic display, programmatic pre-roll, programmatic OTT, and news media website pre-roll, BCI Media was able to showcase their products to their desired target audience.

Tactics Used

programmatic display

programmatic video

programmatic pre-roll

o&o media website pre-roll

the results

Over the course of three years, BCI Media steadily helped increase our client’s website traffic by 128.37% in sessions, 115.70% in users, 114.97% in new users, and 117.43% in pageviews. The overall average session duration also increased from 3:45 to nearly 4:00. This indicates a universal increase in the quality of website traffic over that time frame. Aside from their website traffic, we also garnered exceptional results for their campaign metrics. Encouraging foot traffic to their store location was a key result. From the geofencing portion of their campaign alone, there were 2,134 conversions which means a person saw our client’s programmatic ad and then visited their store. Across all their programmatic display ad campaigns, we averaged a .19% click-through rate which is above the industry average of .08%. As for their programmatic pre-roll campaigns, we averaged a 71.78% video completion rate which is above our goal of 50%. Their programmatic OTT average video completion rate was 93.30% which is also higher than the industry standard. Want to grow your website traffic and in-store traffic? Send us a message!