Telesystem is a nationwide communications, collaboration, networking, security, and infrastructure solutions company. As a B2B company, reaching the right audience and promoting their extensive service lines was extremely important to them. With this in mind, Telesystem reached out to BCI Media to develop a bold digital marketing strategy in some of their major markets including Atlanta, GA, Austin, TX, Chicago, IL, and Louisville, KY.
After analyzing Telesystem’s business goals and honing in on their target audience, BCI Media assembled an extensive digital marketing strategy. By deploying emails targeted to business, decision makers with a high sales volume in the business services, financials, banking, healthcare, higher education, and IT media industries, we were able to reach their desired audience as well as generate quality traffic and leads to their website. In addition to the email campaigns, we also utilized PPC to support bottom-funnel leads and programmatic and owned & operated ads to increase overall brand awareness.
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In an annual evaluation, we reviewed various data points to determine BCI Media assisted in increasing Telesystem’s website traffic by 56.77% in users, 55.20% in new users, and 30.63% in sessions. Over the course of the year, BCI Media drove over 46,000 users to their website from the various digital tactics. Email not only drove most of the users to their website but also the highest-quality traffic to their website. Aside from quality website traffic, there were 63 conversions, or form fills, from the PPC campaign. These metrics indicate BCI Media aided in Telesystem’s awareness growth as well as lead generation by focusing on digital tactics targeted to the right audience. Not sure how to reach your target audience? Let’s chat!