Westrich Furniture

THE CHALLENGE

Westrich Furniture & Appliances is a premier furniture and appliances dealer in Delphos, Ohio.  The family-owned and operated business approached BCI Media to extend awareness of their large product inventory of top-name brands.  They also wanted to increase traffic to their website and ultimately their store.

THE SOLUTION

After reviewing the available marketing materials from their product brands, BCI Media constructed a digital advertising plan.  Through a combination of programmatic display, programmatic pre-roll, programmatic OTT, and our owned and operated pre-roll, BCI Media was able to showcase Westrich Furniture & Appliances’ products to their desired target audience.

TACTICS UTILIZED

PROGRAMMATIC DISPLAY

PROGRAMMATIC PRE-ROLL

PROGRAMMATIC OTT

OWNED & OPERATED PRE-ROLL

THE RESULTS

Over the course of three years, BCI Media steadily helped increase Westrich Furniture’s website traffic by 128.37% in sessions, 115.70% in users, 114.97% in new users, and 117.43% in pageviews. The overall average session duration also increased from 3:45 to nearly 4:00. This indicates a universal increase in the quality of website traffic over that time frame.  Aside from their website traffic, we also garnered exceptional results for their campaign metrics.  Encouraging foot traffic to their store location was a key result.  From the geofencing portion of their campaign alone, there were 2,134 conversions which means a person saw a Westrich Furniture programmatic ad and then visited their store.  Across all of their programmatic display ad campaigns, we averaged a .19% click-through rate which is above the industry average of .08%.  As for their programmatic pre-roll campaigns, we averaged a 71.78% video completion rate which is above our goal of 50%.  Their programmatic OTT average video completion rate was 93.30% which is also higher than the industry standard.  Want to grow your website traffic and in-store traffic? Send us a message!

CONVERSIONS

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PRE-ROLL VIDEO COMPLETION RATE

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INCREASE IN SESSIONS

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OTT VIDEO COMPLETION RATE