Advertising
DELIVERING YOUR MESSAGE IN THE RIGHT PLACE
When it comes to advertising your business, employing the right tactics and strategies is key. As a digital marketing agency in Louisville, we are able to develop a comprehensive digital marketing plan to meet and sometimes even exceed our clients’ goals. These digital marketing services include anything from managing programmatic display and video campaigns to executing social media advertising and email marketing. Not sure which types of digital advertising are the right fit for your business? Let us show you!
programmatic video
Programmatic video is a powerful way to entice consumers to choose your brand when making purchasing decisions. Whether it is pre-roll, over-the-top (OTT), or connected TV (CTV) advertising, video advertising presents your brand in a compelling, visual environment.
Targeting capabilities
GEO-OPTIMIZED
CONTEXTUAL
KEYWORD SEARCH
ADDRESSABLE GEOFENCING
GEOFENCING/ EVENT FENCING
RETARGETING
programmatic display
Programmatic advertising is the use of software to purchase digital advertising across websites and apps. Instead of utilizing traditional methods including RFPs, quotes, and human negotiation, machines and algorithms are used to purchase display, video, and audio ad space.
Display ads remain an effective way for consumers to engage with your business. Success is most often associated with reaching your key target audience through our elaborate targeting capabilities.
TARGETING CAPABILITIES
GEO-OPTIMIZED
CONTEXTUAL
KEYWORD SEARCH
ADDRESSABLE GEOFENCING
GEOFENCING/ EVENT FENCING
RETARGETING
SOCIAL ECHO
Take your social media posts to the next level by extending their reach via social echo ads! Social echo ads look like your social media or video posts but appear on other websites and apps. These ads link back to both the corresponding social media and your website. We leverage our powerful programmatic targeting capabilities to deliver an exciting, engaging ad to the perfect audience. Interested? Let’s level up your social game!
PLATFORMS
TIKTOK
email marketing
You’ve got mail! Ok, so we’ve come a long way since the days of AOL but email marketing is still an extremely effective form of advertising. If you have a special offer, promotion, or event, email is one of the best ways to spread the word. Our team of digital marketing experts will build a customized email campaign to be delivered directly into your desired customers’ inbox. And email is not just great for B2C businesses, it’s great for B2B businesses, too!
TARGETING CAPABILITIES
GEOGRAPHY
State, DMA, county, city, zip code
DEMOGRAPHICS
Age, gender, HHI, education + others!
LIFESTYLE & INTERESTS
Home improvement, entertainment, financial services + many more!
B2B
Title/department, industry, employee size + additional characteristics!
DIGITAL OUT-OF-HOME (DOOH)
Digital Out-Of-Home combines the power of traditional outdoor advertising with the flexibility of a digitally delivered creative. Reach potential customers or clients on the go at locations common in their every day lives!
OPPORTUNITIES INCLUDE
DIGITAL BILLBOARDS
OUTDOOR SIGNAGE
GROCERY STORES
GAS STATIONS
MEDICAL OFFICES
sponsored content
Want to be in the news without “being in the news”? Then sponsored content might be the perfect fit for you! Sponsored or native content is ideal for any business wanting to educate the community or share important information about services. Professional writers share your story in 500+ words for consumption on our highly-visited news websites.
OPPORTUNITIES INCLUDE
PROFESSIONALLY WRITTEN ARTICLE
SOCIAL MEDIA PROMOTIONAL SUPPORT
DISPLAY ADS LINKING TO ARTICLE
AD SPACE ON YOUR ARTICLE PAGE
social media advertising
Posting across the appropriate social media platforms is important but why stop at organic posting? Utilizing social media advertising can extend your reach beyond your current audience and attract new potential customers or clients. With different campaign goals and targeting capabilities across major social media platforms, we can create a social media advertising strategy built for success.
PLATFORMS
FACEBOOK
INSTAGRAM
PINTEREST
TWITTER
TIKTOK
LINKEDIN
SNAPCHAT
YOUTUBE