BE DISCOVERABLE ON SEARCH ENGINES
One of the first steps in a customer’s journey is to conduct research by searching for a product or service on major search engines such as Google, Yahoo, or Bing. When it comes to your business surfacing on those search engines, there are two key digital strategies, search engine optimization, and paid search, or pay-per-click advertising. Not sure which strategy or if both strategies are right for your business? Let us help make your business discoverable!
Pay-Per-Click, or PPC advertising is a form of advertising in which businesses pay for clicks on ads that typically appear at the top of a search engine results page, or on Google maps. PPC is a bottom-funnel marketing tactic that is often utilized as a lead generation strategy. It places your ad in front of those who are actively searching for your products or services. Our digital marketing agency in Louisville can plan, execute, optimize, and report on a customized PPC campaign for your business.
CREATION & MANAGEMENT
CALL TRACKING ANALYTICS
FORM FILL/ CONVERSION TRACKING
GOOGLE TAG MANAGER SETUP
Search engine optimization, or SEO, is the process of optimizing a website to help it surface higher in organic search engine rankings typically resulting in increased website traffic. SEO is a very complex process that includes services such as on-page and off-page content creation and optimization, backlinking, Google Business Profile optimization, and more. Much like the maintenance of a car to keep it running, SEO is a key foundational piece to your business’ website and overall online strategy.