Social media has become a normal method of communication, but it’s also more than that. While it serves as a place for individuals to make statements, post photos and videos, and share their opinions and lives, it’s also become an instrumental tool that can promote business success. When you invest in social media advertising, you can increase your online presence and reach more potential clients simply by staying in tune with the current cultural trends.

The Impact of Targeted Social Media Advertising on Business Success in Louisville, KY

Billboards, flyers, mailers, and magazine ads were once the go-to for business advertising, but things have changed. Almost everyone, including businesses, has a social media account, which is why if you want to promote your business, you need to take your advertising campaign to one of these platforms.

The average individual spends over two hours a day on social media, so if you want to increase your customer base, you need to invest in an online advertising campaign. Your potential customers may see your billboard or receive your mailer, but if you want maximum visibility, you need to go to where they are. You’ll undoubtedly find the majority of your current and future customer base online or on their phones.

Extending Your Reach

One of the many benefits of advertising your business on social media platforms is that it will significantly extend your reach and increase your customer base. Advertising on social media allows you to engage your current clients and audience, and it will also attract new potential customers.

A social media presence and targeted campaign will increase your visibility and can help boost your profit. Establishing a social media presence on one platform can be beneficial, but what’s even better is posting across multiple platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube.

Moving With the Cultural Current

Advertising on social media involves much more than just posting ads. Your social media presence should make up an entire aspect of your business marketing and requires content creation, post scheduling, and boosting posts for ultimate success. Social media is the pulse of our current culture, so you must move with the cultural current for the sake of your business and your profit.

Managing Your Social Media Presence

If you’re not skilled in creating content or posting ads or don’t want to devote an entire division of your company to social media management, we can help. At BCI Media, we’ll help you take your social media presence to the next level. We have powerful programmatic targeting capabilities to help you engage a large online audience. We can help guide your business into the future of advertising and create the right campaign for your needs.

You don’t have to be a social media expert or even have a personal account to leverage these platforms for business success. With a carefully curated social media marketing campaign, we can take your online advertising to the next level. Contact us today at BCI Media in Louisville, KY, to learn more about our services and invest in the future success of your business.