It’s 2023: Your business needs a website, and it needs a great one. No matter your business’s size or industry, website development from experts will give you a versatile addition to your digital marketing toolbox. Let’s dig a little deeper into just what your website can do.


Why Does My Business Need Website Development?

1. Show You’re Serious

You don’t need to convince anyone how great you are if you have a great website. Your work will speak for itself. Don’t tell people that you have great communication skills. Instead, show them that you do: clear CTAs and easy ways to get in touch will do the trick. A website that is functional, user-friendly, and streamlined makes it obvious that you know what you’re doing.

2. Generate Leads

Your website can generate optimal leads because it’s already narrowed down the playing field. Unless they already have at least some interest, why would they be on your site in the first place? Use this as a chance to get more information that will help you get to know leads better. For example, add a form to your home page that offers a discount or free exclusive content with an email sign-up.

3. Earn Organic Traffic

Building and maintaining a website requires hard work. But once you start to see organic traffic roll in, you’ll see why it’s all worth it! The content on your website is a 24/7 resource for people who need information. People can discover your website as the answer to what they’re looking for rather than clicking on it from an ad. This boosts your credibility both in their eyes and in the eyes of search engines.

4. Make the Final Decision Easy

How many times have you looked up information about a business, only to discover that its website has nothing but irrelevant information— or worse, it has no website at all? If someone’s specifically seeking you out, it means that they’re considering you for an upcoming project.
In a world where people have tons of choices, make it easy for them to choose you. Your website shouldn’t just answer questions about your services and location, but it also should energize potential clients to see all of the opportunities that you bring to the table.


5. Build Your Brand Presence

There will be customers out there who visit your website and never buy anything from you, and that’s okay. In fact, you can still gain a lot from someone who never spends a dime. That’s where brand presence comes in. When you have a high-quality website that showcases your values, your talent, and your unique approach, people will remember you. You’ll be on their minds when a friend asks for a recommendation or when they simply need inspiration!

Whether your current website needs an upgrade or you need a site built from scratch, we’re here for you! We’re a full-service marketing agency, which means we can do it all. Send a message to our team at BCI Media, and we’ll get back to you ASAP. Let’s get your name out there!