Kentucky blood center

CAMPAIGN GOALS

Kentucky Blood Center needed a go-to source to spread their message concerning urgent blood needs. The blood center also wanted to strengthen its brand recognition as Kentucky’s local, nonprofit blood donation center, and generate more donations at their newest Louisville location.

STRATEGIES USED

WDRB Media Properties | Display & High Impact Ads | OTT | Sponsored Content | Programmatic Display | Programmatic Video Social Media (Branded Promotional Posts)